Right Choice of Material

HEMA

The Netherlands

‘Really Hema’ is the Dutch slogan that can be heard every day in the HEMA stores. From the start, clarity, reliability, accessibility and optimism were some of HEMA’s core values. To this day, this has remained unchanged and the products are also ‘Really HEMA’.

In principle, all products are designed and produced in-house, which means the quality is high, but the products remain at an accessible price.’Redie worked with Hema to create various presentation tables that matched the appearance of the interior and were suitable for the intensive use of busy stores.

A good example of this is the bread and biscuit table. Redie recommended solid core material with a milled motif instead of cheerful tiles, which are heavy and laborious in implement. Besides the fact that solid core is a sturdy material, it is also clearly less heavy.
Which is advantageous for production, assembly, transport and easy to move when the store chooses a different layout.

The interior components such as Pick and Mix wall presentation, the bread and scoop cake table, “drinks”table, the “cool cake”furniture, etx have now been included in the “standard production range” at Redie.

In addition to the concept furniture, we also make custom furniture such as the condiments furniture, wine cooling conversion and sofas for the catering department.